International SEO Can Help You Expand into The Global Market
If you’ve ever wondered how some brands are able to successfully tap into worldwide markets the answer is often International SEO. When used correctly International SEO can be the difference between successfully expanding into global markets and establishing your brand there and failure.
With this in mind, let’s look into everything you need to know about the International SEO market for the new year.
What is International SEO?
Let’s start off by going through what International SEO is. In short, International SEO is the process of altering your SEO processes to rank in different countries and languages. This is done by optimising the business website and engaging in region specific link building to achieve greater reach.
Although we’ve made it sound easy, International SEO isn’t a simple task, but before we get into that, let’s look at the benefits of global SEO.
The Advantages of International SEO:
Better Global Visibility
Possibly one of the most important things that can help a brand grow is increased visibility, and international SEO can do this. Your business will slowly become more visible in these markets, and this will help tap into new audiences for your products or services.
A Worldwide Brand Identity
When you branch into a global audience what you can also do is build a strong global identity. This is what helps your brand become trusted overseas and becomes a name that has built credibility over time. By doing this you’re allowing more people to put their hard-earned money into your brand.
Learn About Your Customers
As you establish yourself overseas you will start to understand the unique preferences, needs and behaviours of the users in different countries and you can cater your business techniques to better resonate with these audiences. This is done by collating data on your international campaign and looking into the insights this data provides to learn new things about your ever evolving customer base.
Some Major Setbacks
As we said earlier, international SEO isn’t an easy task. It’s time consuming and takes a lot of experience and effort, so many people encounter these pitfalls.
Language & Culture Barriers
A common mistake that’s made when targeting international audiences is that you think that a translation tool is enough to handle all the website content and link building articles. This is probably the furthest thing from the truth. The reality is that each country often has more than one language and beyond this there are regional dialects, slang and colloquialisms that need to be considered.
For example if you’re trying to attract Canadians to your business, you may need to provide a French translation as most Canadians speak English and French due to the French speaking areas such as Quebec. This type of French is also not the same as what would be spoken in France, it has its own dialect and unique style that needs to be considered.
Technical SEO Challenges
When you’re targeting multiple countries there are technical considerations you need to take into account. One of these things is geotargeting, which directs users to a certain language page of your website based on their location. This is very hard to implement correctly as things like hreflang tags are needed to do the job correctly.
Limited Resources
Most businesses have a limited amount of in-house resources, and thus need to outsource their marketing to agencies in order to branch out to international SEO. But when you choose a marketing company, you need to choose one that has the appropriate resources to handle the international campaign.
How To Solve These Issues
If you want to avoid these pitfalls you need to hire SEO Services for international business growth. But as we said above, not all companies have the ability to handle this process. One company however is on the market to help, and that’s Perfect Link Building.
With their experienced team and data focused SEO approach, you can reach out to them here: https://perfectlinkbuilding.com/
