The 3 Most Common Mistakes To Avoid When Making An SaaS

Developing software is always a tricky process. There are many different departments that need to collaborate on individual parts and then coordinate them at the end. There are a lot of areas where mistakes can happen and derail the entire project. When time is of the essence to get a SaaS product to market, these mistakes can be quite costly.

There are many common mistakes that occur that are important to know about ahead of time. This way you can be sure to avoid making them yourself. In this article, we will go over what those mistakes are so you can make your SaaS product without any issues.

1 – You don’t take care of security

There are many different points during the software development lifecycle in which a vulnerability can happen. These points of vulnerability can be attacked by a hacker and allow them access to the software or database and can wreak havoc. There needs to be thorough testing to check for these areas that can be exploited.

If you fail to do your due diligence then this will erode any trust that a client would have that is necessary for them to want to buy your program. All the work put into the development and marketing will be in vain if the software fails to live up to expectations since it is shown to not be secure.

2 – The user experience is poor

The goal of every type of SaaS is to solve a problem a customer is having. If the UX is not intuitive and annoying then it defeats the purpose and it will not likely solve any of the problems the user is facing.

They will opt to find something else that works better and has a smoother experience. There is a lot of competition out there so you’ll lose a potential customer for good.

It should be simple to use and intuitive to navigate. If it is complex and not easy to figure out then sales will stall when the initial reviews start coming in. make sure to fix any bugs that might be present and optimize the UX for a better experience before the software is rolled out.

3 – Misunderstanding the market

To properly solve a problem you have to understand the market and what is needed by the users. Failing to understand the market will have you working on a SaaS that is not actually needed by people.

Before doing any of the development, there needs to be some research into the market to understand the pain points somebody has. Once this is worked out then you can make a software program that solves the issue.

In addition to that, you should also be researching who the ideal customer is for your SaaS so that you can also work on the right marketing once it is rolled out. Getting the message right is essential and it all depends on who the message is for as to how it should be crafted.