Most Popular Trending Hashtags on Instagram

Hashtags are a crucial element of an effective Instagram marketing strategy. By using relevant and trending hashtags, your content can reach a wider audience and increase engagement on the platform. By using them correctly, you can significantly improve the visibility of your brand or products.

However, improper usage of Instagram may ruin your reputation by upsetting potential followers and even causing penalties from the platform’s algorithm.

Want to increase your social media following? Utilize trending hashtags and content to grow your account in legitimate and effective ways.

To use hashtags on Instagram effectively, it’s crucial to understand how they work and plan a strategy. Our article today will provide detailed insights into this topic.

What are hashtags on Instagram?

Hashtags are identified by the symbol ‘#’. (e.g., #NoFilter). Categorization is essential to enhance content discoverability.

Finding posts on Instagram has never been easier. Simply click on a hashtag or search for one to access all the posts related to that tag.

How do Instagram hashtags work?

Do you want to increase your Instagram reach? Use hashtags! By adding relevant hashtags to your posts, you can connect with larger audiences and gain more followers and likes.

Using hashtags in your Instagram Story can help expand your reach as they may appear on hashtag pages and in the feeds of users who aren’t following you yet.

Instagram hashtags can effectively boost your brand’s online presence and engage more people with your content.

What are the benefits of Using Instagram Hashtags?

Hashtags are a great way to keep your group’s content organized and easy to navigate. If you’re using overused hashtags, your posts will be mixed with others who use the same ones. Stand out by using more specific and unique hashtags to get noticed.

Consolidating business posts related to a specific product or campaign into one post can be an effective alternative to using niche hashtags. This approach allows for a more targeted and streamlined presentation of the content, while also making it easier for users to find and engage with. To boost engagement on your social media accounts, it’s crucial to analyze the hashtags used by popular celebrities and influencers. Incorporating these hashtags into your posts can increase traction and overall user engagement.

Increasing your Instagram following is a popular activity, but it’s important to target people who share similar interests to you. Otherwise, attempting to gain followers outside of your niche may be a waste of effort.

By using relevant trending hashtags, your posts can reach people who share your interests. If you consistently publish great content, your followers are likely to stick around for more.

Your content can attract people who don’t follow you. Don’t be surprised if you find interested readers among those outside of your followers’ circle.

Hashtags help Instagram sort and organize your posts, reaching the right audience for your content. Use them to increase the effectiveness of your posts.

Top Instagram hashtags 2023

While the listed hashtags are trending on Instagram, their effectiveness may vary. Don’t solely rely on popularity when choosing hashtags for your posts.

Having a large number of posts under a hashtag can reduce visibility for your own posts since it is competing with many others. Using a mix of popular and niche hashtags can expand your reach to a diverse range of audiences, both broadly and specifically.

Top 50 hashtags on Instagram

1. #love (2.1B)

2. #instagood (1.6B)

3. #fashion (1.1B)

4. #photooftheday (1B)

5. #photography (1B)

6. #art (1B)

7. #beautiful (816M)

8. #nature (771M)

9. #picoftheday (714M)

10. #happy (693M)

11. #follow (687M)

12. #travel (685M)

13. #cute (660M)

14. #style (634M)

15. #instadaily (627M)

16. #tbt (581M)

17. #followme (553M)

18. #summer (539M)

19. #beauty (522M)

20. #fitness (514M)

21. #like4like (514M)

22. #food (502M)

23. #instalike (493M)

24. #photo (482M)

25. #selfie (450M)

26. #friends (436M)

27. #music (434M)

28. #smile (432M)

29. #family (432M)

30. life (431M)

31. #fun (430M)

32. #girl (424M)

33. #likeforlikes (385M)

34. #motivation (344M)

35. #lifestyle (338M)

36. #likeforlike (327M)

37. #sunset (320M)

38. #amazing (286M)

39. #nofilter (284M)

40. #instamood (276M)

41. #sun (269M)

42. #follow4follow (250M)

43. #inspiration (235M)

44. #followforfollow (211M)

45. #instapic (205M)

46. #bestoftheday (200M)

47. #cool (165M)

48. #swag (144M)

49. #night (144M)

50. #happybirthday (121M)

Popular B2B hashtags

1. #smallbusiness (118M)

2. #business (107M)

3. #entrepreneur (97M

4. #socialmedia (35M)

5. #digitalmarketing (28M)

6. #sales (20M)

7. #tech (19M)

8. #leadership (18M)

9. #innovation (13M)

10. #networking (12M)

11. #SEO (9.1M)

12. #contentmarketing (7.3M)

13. #marketingstrategy (6.9M)

14. #businesstips (5.8M)

15. #startups (5.4M)

16. #productivity (3.9M)

17. #strategy (3.8M)

18. #b2b (2.9M)

19. #consulting (2.9M)

20. #workplace (2.3M)

21. #professionaldevelopment (1.3M)

22. #leadgeneration (940K)

23. #b2bmarketing (575K)

24. #saas (516K)

25. #thoughtleadership (194K)

Popular B2C hashtags

1. #fashion (1B)

2. #beauty (522M)

3. #fitness (514M)

4. #explore (468M)

5. #lifestyle (338M)

6. #foodporn (296M)

7. #foodie (238M)

8. #instafood (234M)

9. #instafashion (182M)

10. #travelgram (171M)

11. #shopping (153M)

12. #homedecor (138M)

13. #fashionista (134M)

14. #instatravel (124M)

15. #sale (95M)

16. #shoplocal (81M)

17. #summervibes (58M)

18. #instabeauty (26M)

19. #styleinspo (24M)

20. #discount (13M)

21. #instashop (10M)

22. #healthAndwellness (8M)

23. #instasale (1.7M)

24. #productreview (1.2M)

25. #b2c (387K)

Hashtags for Instagram likes

1. #love (2.1B)

2. #instagood (1.6B)

3. #instagram (1B)

4. #follow (687M)

5. #instadaily (627M)

6. #instalike (493M)

7. #like (356M)

8. #explorepage (324M)

9. #followforfollowback (284M)

10. #instamood (276M)

11. #insta (206M)

12. #fyp (182M)

13. #instafashion (182M)

14. #daily (168M)

15. #like4likes (142M)

16. #instalove (135M)

17. #instaphoto (121M)

18. #likeforlikes (112M)

19. #instacool (108M)

20. #followers (104M)

21. #comedy (79.5)

22. #like4follow (73.1M)

23. #follow4followback (67.5M)

24. #likeme (42.7)

25. #likesforlikes (11M)

Dog Instagram hashtags

1. #dog (363M)

2. #dogsofinstagram (303M)

3. #dogs (164M)

4. #instadog (114M)

5. #doglover (93.7M)

6. #dogoftheday (82.M)

7. #ilovemydog (49.6M)

8. #rescuedog (26.2M)

9. #doglove (23.4M)

10. #dogphotography (19.2M)

11. #dogmom (17.5M)

12. #dogmodel (10.5M)

13. #Dogsitting (10.1M)

14. #Dogofinstagram (9.7M)

15. #dogtraining (8.4M)

16. #doglife (6.1M)

17. #Doggrooming (6.1M)

18. #Doginstagram (4.1M)

19. #doginfluencer (1.9M)

20. #dogboarding (1.7M)

21. #dogsmile (1.7M)

22. #Dogselfie (1.7M)

23. #dogpics (1M)

24. #doggram (1.5M)

25. #Dogadventures (1.3M)

Fitness Instagram hashtags

1. #fitness (514M)

2. #gym (250M)

3. #workout (214M)

4. #health (162M)

5. #fitnessmotivation (137M)

6. #bodybuilding (132M)

7. #healthy (119M)

8. #yoga (116M)

9. #running (88.3M)

10. #body (63.3M)

11. #run (59.9M)

12. #fitnessmodel (59.4M)

13. #gymmotivation (54.7M)

14. #cardio (51M)

15. #fitnessaddict (45.5M)

16. #fitnessjourney (38.4M)

17. #getfit (35.3M)

18. #fitmom (29.1M)

19. #workoutmotivation (24.8M)

20. #gymrat (22M)

21. #fitnesslifestyle (17.4M)

22. #yogainspiration (16.7M)

23. #sweat (16.1M)

24. #strengthtraining (12.3M)

25. #gymgirl (10.5M)

Art hashtags for Instagram

1. #art (1B)

2. #photography (1B)

3. #artist (310M)

4. #drawing (283M)

5. #artwork (193M)

6. #digitalart (135M)

7. #artistsoninstagram (110M)

8. #draw (104M)

9. #instaart (92.8M)

10. #artoftheday (76.5M)

11. #contemporaryart (66.6M)

12. #paint (54.5)

13. #abstractart (46.8M)

14. #artgallery (43.6M)

15. #artistic (28.3M)

16. #artofinstagram (22.9M)

17. #artcollector (16.9M)

18. #modernart (15M)

19. #tattooart (14M)

20. #urbanart (14M)

21. #picsart (14M)

22. #artists (13M)

23. #artlover (11.1M)

24. #artdaily (6.7M)

25. #artjournal (5M)

How many hashtags should I use on Instagram?

Maximize your Instagram post’s potential by sticking to 3 to 5 trending hashtags.

While you can use up to 30 hashtags, using too many can come across as spammy and potentially reduce your reach. So, choose wisely!

It’s not just Instagram that recommends using 3 to 5 hashtags – our test results also show that it’s a great strategy for improving your reach and engagement on the platform. After conducting an experiment, it has been found that using 3 to 5 hashtags on Instagram is the optimal number for achieving maximum engagement.

And remember: Instagram’s search tool evaluates more than just hashtags. Captions are also analyzed, making them another way to leave a lasting impression on your audience. To optimize social SEO, it’s crucial to write informative and clear captions that contain relevant search terms and keywords. By doing so, your content will be more easily discoverable by search engines and increase your reach among potential audiences.

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Types of popular Instagram hashtags:

While there are no strict rules for Instagram hashtags, they can be grouped into 10 common categories to help users find and organize content.

Product or service hashtags

Use these fundamental keywords to describe what you offer., such as #handbag or #divebar

Niche hashtags

Industry-specific contexts can help define your position. Highlighting your relevance within a particular field is important in demonstrating expertise and credibility. like #travelblogger or #foodblogger

Industry Instagram community hashtags

Instagram hashtags are a powerful tool for finding and joining online communities. Join the conversation and connect with like-minded people by searching for relevant hashtags. Think #gardenersofinstagram or #craftersofinstgram

Special event or seasonal hashtags

“Whether you’re celebrating a real holiday or one of the many National [Thing] Day holidays, there’s always a reason to take advantage of these special occasions.” like #nationalicecreamday or #nationalnailpolishday

Location hashtags

Using a location-based hashtag along with geo-tagging on Instagram can enhance your visibility and reach to potential audiences. like #vancouvercraftbeer or #londoneats

Daily hashtags

Every day is filled with unique and trending hashtags waiting to be discovered. from #MondayBlues right through to #SundayFunday. Looking for an effortless way to add hashtags to your daily posts? Our curated list of daily hashtags has got you covered!

Relevant phrase hashtags

Looking to connect with a specific community on Instagram? Try using a combination of product, niche, and community hashtags. These phrases add an insider touch to your posts and help you build connections. like #amwriting or #shewhowanders

Acronym hashtags

Acronym hashtags are all the rage on social media. #TBT, #OOTD, #FBF, and #YOLO are among the most popular ones. Join the craze and use them in your posts!

Emoji hashtags

Adding emojis to your hashtags is a fun #😎 and creative way to enhance your posts. Use standalone emojis or attach them to words and phrases for added impact.

Branded hashtags

Using custom hashtags related to your brand or campaigns can encourage community building and employee ambassadorship. It’s an effective way to track user-generated content as well. Get creative with hashtags like #StarbucksBoy or #SlurpeeSummer!

Instagram Hashtag Summary:

Over time, location and trending hashtags are both crucial in driving engagement on Instagram. Stay up-to-date with the latest popular hashtags to reach new audiences. In this way, save time and effort by selecting a few hashtags to use consistently with each post, rather than searching for new ones every time. Diversifying your hashtags leads to more followers on social media, so mix them up!

By researching shared content on specific hashtags, you can avoid making the same mistakes and create more effective social media posts.

To make the most of Instagram posts, avoid using irrelevant hashtags or copying and pasting from your saved list. Quality over quantity is key to effective hashtag use.

If you want to learn how to increase your social media following using hashtags and other effective strategies, check out the blog’s latest content. Don’t miss out on valuable tips for growing your online presence. Need help with fashion? Check out our top fashion influencers to follow and learn how to get famous on social media for some helpful direction. No matter what social platform you use, these guides offer valuable tips and resources that are worth checking out.