The Future of Twitter in the Next Two Years

Chandra Shekar

Twitter is the seventh most popular social media platform worldwide. Twitter, unlike many other social networking websites, has retained its unique identity as one of the world’s most popular microblogging sites. Elon Musk’s appointment as the official CEO of the company last year gave it a huge boost. The whole episode was controversial but eventually things were resolved. Twitter’s mass layoffs and other recent changes have made users think about the future of Twitter.

It will be interesting to watch Twitter’s future developments as it celebrates its 17th birthday on March 21st.

Before taking a look at its future, here are some mind-boggling statistics about Twitter for you

There are 390,000,000 Twitter accounts with zero followers.
Twitter was sued nine times after Elon Musk took over the company.
Over 260,000,000 people visit Twitter at least once per day.
By the end of this year, it is likely that 6% US users will leave the platform.
Twitter is the most popular social media platform in the US, with over 83 millions users.
Twitter is used by over 43% of marketers to promote their brands.
90% of Twitter users use it to discover new products and services.
More than 66% of tweets contain links to digital news sites and other sources.
About 23% of Twitter users believe that they use the platform to express their political views.

Users’ Perspective on Twitter Challenges

Twitter has a lot of problems. ExpressVPN believes that the next two-years will be crucial for Twitter. During this time, the platform could lose more than 33 million users. This would have a negative impact on its business and ROI.

The list of problems that often keep Twitter in the eyes of the storm of users for the wrong reasons.

Tech Issues

Twitter employed over 3800 people in November 2022, when Elon Musk purchased the company. Now, the company’s headcount is down to 1800. As a result of the mass layoffs, many senior employees responsible for its servers and IT department have been fired.

Hate Propaganda

However, if Twitter doesn’t come up with a content moderation tool, or an algorithm backed by AI, then it could lead to inflammatory language and hateful speeches.

Financial Issues

Twitter’s ability to generate revenue from sponsors isn’t good. Sponsors may pull back if Twitter loses more than 33 million active users over the next two years. Elon Musk himself admitted in November last year that he wasn’t sure how long Twitter would be able to continue with its current financial state.

Chaotic Future

Elon Musk, despite all the alarming business indicators and forecast reports is a master innovator. He is a master at surprising people. Elon Musk may surprise you at any moment. Twitter’s financial situation could improve with better algorithms and outreach campaigns.

Twitter: The Future Ahead

Predicting or forecasting anything is difficult. You never know what will happen, especially when Tesla CEO Elon is in charge. Musk will not hesitate to go the extra mile in order to make Twitter great again.

Apptopia is a market intelligence firm that reported that Musk’s Twitter app had been downloaded more than 125,000 times as soon as Musk became the CEO. This represents a 42% increase in downloads compared to 2021. Things may or may no longer be the same.

Twitter’s user base has grown rapidly since Musk purchased it in November 2022. However, it is expected to fall by over 4% this year, and that will be the case until December. According to forecasts by the market, Twitter’s US subscription will likely decline even more. Twitter will likely lose more than 4 million US users by 2023.

The next two years will be critical for Twitter. Twitter’s future growth and journey will be determined by how 2023 and 2020 unfold.